AI Powered Hyper-Personalization for Stronger Customer Engagement
to boost your customers’ loyalty, lower churn, and increase CLV.
The Right Message
For Every Customer
At The Right Time
Communicate Individually. Achieve More With our AI powered personalization platform
BSFZ Seal for Innovation Competence
3rd place at Start-up of the Year 2024
Hyper-Personalized Customer Communication
Through AI-Driven Segmentation
The Technology Behind It
Generative AI
Powered by Large Language Models (LLMs), our generative AI supports Bind Genius users throughout every step of product usage, including the creation of personalized content. This helps marketers and brands work faster, test new ideas, and see results in less time.Predictive AI
Powered by Large Language Models (LLMs), our generative AI supports Bind Genius users throughout every step of product usage, including the creation of personalized content. This helps marketers and brands work faster, test new ideas, and see results in less time.AI Assistant
Powered by Large Language Models (LLMs), our generative AI supports Bind Genius users throughout every step of product usage, including the creation of personalized content. This helps marketers and brands work faster, test new ideas, and see results in less time.Your Unique Benefits Over
Competitors With Bind Genius
growth in online revenue within target segments
reduction in churn
better NPS
higher order value
Rapid adaptation to changes in customer behavior
How Does Bind Genius Work?
Gain Insights From
Your Data
Create new measurable, actionable insights for each of your customers, laying the foundation for hyper-personalized one-to-one customer communication.
BSP:
- Churn risk prediction
- Purchase readiness estimation
- Discount type and amount
- Optimal communication channe
- Next Best Offer/Product
Leverage predictive analytics and machine learning to build reliable forecasts and improve decision-making for effective results.
Turn your customer insights into a 360° customer portrait—a deep, multifaceted understanding of each individual. All analysis results can be selected as customer attributes and used for customer segmentation.
Bind Genius is an AI powered personalization platform that delivers precision at scale, ensuring each segment receives truly relevant communication, from email to in-app messages. This is crucial for enhancing the customer experience along the entire customer journey.
Develop A Data-Driven Strategy
Develop a data-driven communication strategy aligned with your company goals and tailored to your customers’ needs. Target your communication campaigns at clearly defined micro-segments that share common measurable characteristics. This helps brands deliver offers that truly resonate and ensures marketing campaigns achieve better results.
Use generative AI to create individual messages for your customer micro-segments, which can then be personalized for each customer within the segment.
Benefit from generative AI without having to write cumbersome prompts: Generative AI is integrated as an engine and can be easy to operate via predefined fields.
When you combine our AI tools for customer personalization with generative ai, your brand is able to produce highly effective campaigns and deliver real benefits at every touch point. This approach exemplifies best practices for personalized experiences and fosters deeper customer engagement.
Questions You
Might Ask Us
How can I be sure I can trust the results from predictive analytics models?
Isn’t your solution too expensive?
How can I use Bind Genius if I don’t have analysts on my team?
Is Bind Genius GDPR-compliant?
Use Cases – How our AI Personalization Solution can be
applied across different industries
E-Learning
An e-learning company with over 15,000 students aimed to increase the conversion rate from registration to purchase and reduce communication costs. The solution involved developing a predictive model to assess students’ buying interest. Using this model, customers were segmented into different communication channels rather than relying solely on phone calls. This approach reduced call center costs, increased the conversion rate, and optimized the efficiency of the sales department—proving that best practices in AI powered personalization can enhance the customer experience and the overall customer journey.
FinTech
A brokerage company faced rising churn rates because it took up to three months to contact churned customers, making re-engagement challenging. With Bind Genius, the company predicted which active customers would churn within the next 1, 2, or 3 months. With over 90% accuracy in identifying customers at risk of leaving, the company implemented proactive communication campaigns. By leveraging diagnostic insights, customer profiles, and the product’s generative capabilities, the company developed a strategy that reduced churn. Within two years, the churn rate decreased by 4%, while the average Customer Lifetime Value grew by 40% (due to lower churn) and an additional 18% from improved personalization.
E-Commerce
To ensure effective communication campaigns and a higher level of personalization, the company decided to enrich customer profiles with behavioral predictions and influencing factors that shape purchase decisions. With Bind Genius, they introduced more than 10 scenarios of possible future customer behavior, alongside a personalized model for recommendations and offers. This led to an 18% increase in communication conversion (acceptance of suggested offers) within one month and a significant optimization of marketing decision-making processes. The enhanced level of personalization also resulted in increased NPS and CLV, showcasing how real time machine learning insights drive superior customer engagement.
SaaS
A SaaS company struggled with reducing customer churn and identifying cross-selling opportunities. Bind Genius was implemented to develop models for churn prediction, cross-selling potential for each active customer, and the identification of the most relevant product category. Actively using these insights in marketing and sales resulted in a 13% increase in Customer Lifetime Value (CLV) within three months and higher product penetration across the customer base. By embracing best practices in AI powered personalization, they improved their customer experiencesignificantly.
Tourismus
A travel company sought a recommendation system for crafting optimal travel deals for various customer segments and for optimizing pricing strategies for seasonal offers. With Bind Genius, the company built models that suggested the right offers (trip + price) to each customer. As a result, bookings increased by 17% (+25% during peak season) and marketing costs dropped by 15%. Such machine learning-driven, real time marketing campaigns helped elevate the customer experience along the entire customer journey.
Integration
The Democratization of Personalization
Team
For companies with individual demands and intensive workloads, we recommend the Enterprise Tariff, which perfectly fits their needs.
The "Enterprise" plan includes all the features of the "Team" plan, along with additional capabilities.
Additional Predicition Packages
FAQ
Which data and how much do I need to use Bind Genius effectively?
Are personal customer details required?
How many customers should a company have for Bind Genius to be worthwhile?
What kind of insights can I get?
Which AI does Bind Genius use?
Is Bind Genius GDPR-compliant?
Für welche Branchen lohnt sich Bind Genius?
Which industries can benefit from Bind Genius?
In which languages is the software available?
Our Articles & Case Studies
4 Benefits from using AI for marketing and sales
Unlock the power of AI in marketing & sales! Discover 4 key benefits: boosted sales, cost optimization, improved customer loyalty, and enhanced customer experience.
Analytics: Classification and Values (Using the Example of Customer Churn)
Harness the full potential of analytics in marketing. Discover how descriptive, diagnostic, predictive, & prescriptive analytics can transform your strategies. Gain insights on reducing churn and enhancing customer retention.
What do Analysts Actually Do?
Unveil the tasks and responsibilities of analysts. Discover what analysts actually do in the realms of business, economics, and finance. Explore fundamental, intermediate, and advanced analytics tasks to enhance your understanding.
Analytics: Classification and Values (Using the Example of Customer Churn)
Harness the full potential of analytics in marketing. Discover how descriptive, diagnostic, predictive, & prescriptive analytics can transform your strategies. Gain insights on reducing churn and enhancing customer retention.