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Conversational Commerce

What Is Conversational Commerce and Why It Matters in 2025

Iryna Kyselova-Marchenko
Chief Marketing Officer
October 27, 2025
You know that feeling when you spend an hour browsing an online store, opening dozens of tabs, comparing products, reading reviews... and then just close everything without buying? There's even a tired bulldog meme about it—scrolling through 100,500 product listings and ending up with nothing.
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Iryna Kyselova-Marchenko
Chief Marketing Officer
October 27, 2025
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FAQ

How is conversational commerce different from traditional eCommerce?

Traditional eCommerce requires customers to navigate through pages, filters, and menus to find what they want. Conversational commerce lets them simply ask questions and get answers through chat, voice assistants, or messaging apps. Instead of clicking through categories, you type "I need winter boots for hiking" and the AI shows relevant options immediately. The main difference is interaction style—conversational commerce feels like talking to a helpful person rather than searching a database. The AI understands natural language, remembers context from earlier in the conversation, and can handle complex requests that would take multiple clicks in traditional shopping interfaces. It turns the buying process into a conversation rather than a search task.

Why is predictive AI important for conversational commerce?

What's the future of conversational commerce in the next 5 years?

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