Micro-segmentation
The Predictive AI Guide to Micro-Segmentation: Marketing That Knows What Customers Want Next
Imagine you're trying to line up a bunch of kittens for a photo. You sort them by fur color, nudge them into place, and raise the camera. They scatter anyway. Each kitten follows a reason you can't see - hunger, fear, curiosity - and those reasons change from moment to moment. The rows look tidy for a second, then fall apart. It's a perfect metaphor for what every CRM manager faces.
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FAQs
What is micro-segmentation?
Micro segmentation in marketing is a more advanced form of customer segmentation that divides your entire customer base into very small, precise segments based on various factors such as detailed behavioral patterns and predictive insights. Unlike traditional market segmentation that groups customers broadly, micro segmentation relies on creating micro segments with common characteristics that enable highly personalized marketing campaigns and tailored marketing strategies, ultimately delivering personalized customer experiences and accelerating revenue growth.
What are the 4 types of segmentation?
What is micro and macro segmentation in marketing?
What is a micro segmented targeting strategy?
